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London Stadium naming rights and West Ham

Started Last Movement

West Ham interim chief executive Karim Virani has begun discussions over naming rights for the London Stadium after calls for Sadiq Khan to help bring potential partners together. No sponsor or agreement has been reported.

No-Guff Summary

  • Karim Virani has begun constructive discussions over London Stadium naming rights, according to Claret & Hugh.
  • Bassam Mahfouz has asked Sadiq Khan to help bring potential naming-rights partners together.
  • Reports put a potential deal at around £4m a year, with West Ham receiving a share only above a concession-agreement threshold.
  • No sponsor or agreement has been reported.
Development Updated

Virani says naming-rights discussions have begun

West Ham's interim chief executive Karim Virani has begun constructive discussions over naming rights for the London Stadium, according to Claret & Hugh's account of his remarks to the London Assembly. He said both the club and the stadium are missing out on naming-rights revenue. No sponsor or agreement has been reported.

Claret & Hugh, citing Newham Voices, puts a potential deal at about £4 million a year. The outlet says West Ham would receive a share of naming-rights income once a threshold in its concession agreement is met. That is a possible revenue stream for the club, with its value still to be determined.

Sources

  • Claret&Hugh (opens in a new tab) — Argues that a London Stadium naming-rights deal would provide only limited financial relief, and says interim CEO Karim Virani has told the London Assembly that he has begun discussions about the issue.