Guffwatch

Unpacking the West Ham news cycle.

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London Stadium naming rights and West Ham

Started Last Movement

West Ham interim chief executive Karim Virani has begun discussions over naming rights for the London Stadium after calls for Sadiq Khan to help bring potential partners together. No sponsor or agreement has been reported.

No-Guff Summary

  • Karim Virani has begun constructive discussions over London Stadium naming rights, according to Claret & Hugh.
  • Bassam Mahfouz has asked Sadiq Khan to help bring potential naming-rights partners together.
  • Reports put a potential deal at around £4m a year, with West Ham receiving a share only above a concession-agreement threshold.
  • No sponsor or agreement has been reported.