Guffwatch

Unpacking the West Ham news cycle.

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West Ham United crest consultation

Started Last Movement

West Ham says 85% of verified eligible respondents to its preliminary consultation favour changing the club crest, according to its announcement quoted by Claret&Hugh. A design agency will develop possible options before a later supporter vote.

No-Guff Summary

  • West Ham's preliminary consultation found 85% of verified eligible respondents in favour of changing the crest, according to the club announcement quoted by Claret&Hugh.
  • The club says a design agency will use survey and focus-group findings to develop possible designs.
  • Eligible supporters are due to vote on options later. No new crest has been chosen.
Development Updated

85% favour changing West Ham crest in preliminary consultation

West Ham's current crest has a clear problem with the supporters who answered its preliminary consultation: 85% of verified eligible respondents favoured changing it, according to the club's announcement quoted by Claret&Hugh.

The announcement says 15,911 responses were submitted and 15,314 were verified as eligible. An appointed design agency will use the survey and focus-group findings to shape possible designs, with eligible supporters asked to vote on options later in the process. That is a vote on what might replace the crest, not a new design already chosen.

Sources

  • Claret&Hugh (opens in a new tab) — Reports that 85% of eligible respondents to West Ham United’s preliminary crest consultation favoured changing the current badge, with further consultation and a later vote on design options planned.
  • Knees up Mother Brown (opens in a new tab) — Explains that 85 per cent of 15,314 verified responses to West Ham’s first-stage crest consultation favoured changing the current badge, and outlines the planned focus groups, design work and later supporter vote.